How many times have you seen a Men at Work sign ?
Countless, undoubtedly.
How many times have you been moved to whip out your phone and take a picture as you stood in traffic?
Nearly never, I'm guessing.
Last night I saw this and applauded the effective, simple, audience-cenetered messaging of this sign.
Is the message in your upcoming important presentation half as effective in driving the action you want?
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